The drone craze: flying fun for civilian players

 I still remember, many years ago, when I came home on the weekend to see my a drone. After all, anyone who sees a middle-aged man who can't even understand car navigation will be dismayed when he buys a drone worth more than 5000 yuan.

In recent years, as a high-tech aerial photography equipment, drones, in addition to professional photographers and video practitioners, but also by many vegetarian and ticket friends. Behind this is an interesting phenomenon, in many electronic products, drones are like an "alternative ", those who have not been familiar with other electronic products, or even some resistant groups, have a strong interest in drones.

 So what is the underlying logic of the drone boom?

 At a different angle,

 Look at the scenery, look at life

 Earlier this year, liu qian's series of aerial photos ," god's perspective of the harbin train south station "suddenly climbed to the micro-blog hot search, let the slightly shy boy unexpected.

 Not long ago, after a heavy snow, at the invitation of Harbin South Railway Station (because of the usual ban on drones around Harbin South Railway Station), Liu Qian made an aerial photograph of the home railway station through drones. Then the usual bustling platforms, tracks, carriages seemed to change in his lens, overlooking the sky, they became uniform lines, snow-covered roof gradually arranged, like a pixel, the whole world was quiet.

 As the author of this group of works, Liu Qian is not a professional photographer, and has never received professional photography training. His path of light and shadow began in college. At that time, he bought the latest mobile phone, as a college student, usually not enough living expenses, in order to make the expensive new phone "worth the ticket price ", he began to use it to capture all kinds of scenes in life, became a mobile phone photography enthusiast.

 At first, Liu Qian began by imitating some excellent works of others, purely belonging to the "wild road ", and then gradually found out his own way. He found that the merits and demerits of photographic works are closely related to the photographer's own aesthetic and insight, and the essence of photography is to capture new perspectives or new things in ordinary life through lens. To some extent, the more unique the perspective and vision, the more valuable the work is.

 Later, from mobile phone to SLR, with the level of photography, his equipment is gradually upgrading. However, there is a problem that has always troubled him, no matter how expensive the equipment, can only help him to observe the world from the human eye perspective, if he can fly up the sky like a bird, from the air overlooking the world what a novel spectacle.

For this reason, in 2018, when civilian UAV technology is maturing, Liu Qian started the first UAV, and Dajiang Royal Mavic 2 after this, his dream of "sending me to Qingyun" became a reality.

 Some aerial photography feels quite consistent with his previous imagination, those images that had been taken only by climbing tall buildings or mountains were easily solved by drones, and some of the world observed by drones was beyond Liu Qian's imagination. Some of the common scenes in ordinary life, such as tall buildings, roads, in the perspective of the ground, Liu Qian has photographed them countless times, but when drones fly into the sky and re-observe them with a vertical overlooking perspective, There is a feeling of breaking the inherent view of things.

 Just as most cities have landmarks similar to the center of the Olympic body, they are huge and magnificent buildings with the naked eye, but in the aerial view of the UAV, they become petals blooming one after another.

 At this point, Liu Qian's experience may be the common feeling of many people, drones, to provide us with a new perspective to observe the world, but if you think this is all it brings, it is somewhat one-sided.

 In serving their hobbies, drones have become a good partner in Liu Qian's life. In the process of traveling with family and friends, Liu Qian will also take his own drones to photograph the scenery and people in the scenery during the journey. Photos of new perspectives that can only be done with drones become a new and irreplaceable pleasure on the journey. Even flying drones themselves have become an important part of travel.

 From 2018 to now, Baidu's index of "drone" heat shows that the focus on drones has remained high —— whether you really own a drone or not

 Undeniably, drones bring people not only a new perspective to observe the world, but also a new way to feel life. If our definition of the word "lifestyle" is the most important thing in life, then drones have become a way of life, regardless of region, origin, occupation, education, or even age... From Jiangnan to Saibei, from workers to students, from teenagers to the elderly, the UAV lifestyle has gradually permeated, enriched, changed everyone's life, so that the dream of flying like a bird is within reach, but also let another kind of life may be in sight. That may be why people love drones so much.

 What kind of "wings do ordinary people need "?

 If the UAV is compared to wings, the "professional player" represented by Liu Qian can excavate all kinds of functions of the UAV and make the best use of it, but for ordinary people who are limited to daily use, Does their flight pleasure come from a sense of accomplishment, or simply flying alone, overlooking God?

There is such a true story, at the end of February this year, a young man rushed to Shenzhen to complete the epidemic support task, rushed to their own UAV home. One day, his retired grandfather discovered the drone and spent a few days, relying on instructions, flying it carefully and taking pictures of the village.

 After the mission, the young man returned home again, and found Grandpa's aerial photography "works ". One of them, a school in town, where Grandpa taught for decades. At that moment he realized that Grandpa had spent a few days flying the drone, perhaps just to take a look at the primary school in the village.

 For ordinary photographers, the photo in aerial photography may be just a beautiful or not beautiful photo, and for Grandpa, that photo symbolizes a precious memory of life.

 The grandfather's story can not help but think about a question, for most ordinary people, do drones really need to be filled with a lot of functions, or to meet the pure sky perspective needs?

 Now in the forum, the network, the reality of the use of drones full of experience, gushing people, often professional and a small number of users, and the majority of ordinary users, perhaps just like the grandfather of the technology white, they are precisely the "silent majority ".

 I have a friend who is also a user of drones. In 17 years, he bought a professional drone that cost him more than 9,000 dollars in naked, insurance and box suits.

 However, he later found that such a professional equipment does not seem to fit such a flying white. Not only is the ultra-high-precision camera equipment obviously "overcapacity" for him, but he will only take drones in the course of his trip, with a usage rate of only 10 times a year, and the cost-performance ratio is obviously too expensive. Even more importantly, without being familiar with professional methods of operation, he not only worried about safety problems, but also even had a "bomb" problem caused by unskilled operation —— A flight in Tibet, and finally by the coordinates of the landing, was found by the local Tibetans.

 Therefore, now to him, an easy-to-use, portable, easy to operate, easy to transmit UAV is their first choice.

 This friend's story is not a case, but the resonance of the vast number of travel enthusiasts. This year, because of various special circumstances, the way of family leisure has been completely subverted, the group of travel enthusiasts has suddenly increased, the ordinary people's desire for nature is increasing day by day, and the demand for outdoor hiking and camping has obviously increased. In the process, drones are quickly and massively involved in the lives of ordinary people. In this context, how to lower the threshold, how to be easier to get started, how to be more cost-effective, become a new topic in the UAV industry.

Technology is a simplification of complex problems, its essence is practical and convenient. Therefore, convenient and practical both technology. Technology in life is not to transform one complex thing into another, but to simplify it.

 From this point of view, Dajiang not only explains the definition of UAV life with its own efforts, but also practices the spirit of changing life by science and technology. Behind the DJI Mini 2, it is not only the realization of people's dream of flying sky since ancient times, but also the glorious moment about technology, love and ideal for a company like Dajiang dedicated to flying